Marketing runs three generations deep in my family. My grandfather founded an important Argentine advertising agency in the 1960s. The agency became recognized for iconic campaigns, including for Coca-Cola and Vino Toro, work that became part of the cultural memory of a generation.

My father was a media owner and director in the 90s, leading channels in television and radio.

I co-founded my first marketing agency at 19. At 25, teaching at two universities simultaneously while leading client accounts with a team of 12. For over a decade I also built a personal branding and image marketing school, training hundreds of professionals.

The next chapter was scale. Multi-country campaigns across the Mercosur region, coordination between markets, and eventually involvement in a senior project managing a $2M annual marketing budget across Latin America.

Corporate complexity. Multiple stakeholders. Strategic leadership across some of the most competitive healthcare and consumer categories in Latin America.

Five years embedded in the North American market, contributing to campaigns across major brands and industries.

Part of campaign teams working with Henry Schein Dental (Fortune 500), supporting their telehealth division across 22 product lines. One campaign alone: 1,595 leads · 330 appointments · 110 new patients · 8% CTR.

Contributing to campaigns within teams working with Teladoc, one of the largest telehealth platforms in the United States, as well as Upneeq and Xtresse, a beauty brand that earned placements in Allure, Women's Health, New Beauty and Glamour.